Email Marketing
Each one of us is on a list somewhere to receive emails as part of a company’s email marketing campaign. You may be sick of them and just delete them but odds are if emails come with a discount coupon or are relevant to your life you will remember who sent it. Get the picture?
Email marketing, like Flash websites, is slowing down in popularity. The decline has something to do with the fact people are sick of getting bombarded. However, they’re still an effective way of getting in front of your existing customers and getting exposed to potentially new customers. Emailing is also perfect for loyalty and word of mouth marketing programs. Did you know that newsletter styles significantly out perform any other type of email message?
- Email Marketing
- Acquisition + Lead Generation Marketing Strategy
- eCRM Program Management
- eLoyalty + Promotions Marketing Programs
Email must be personalized to work, hence the success with your existing customers. You also want to email with regularity – not every day because, well, that’s just annoying. Email every other week and you’ll get a better response. Newsletters are even better because people enjoy scanning through them. It’s fairly simple. Think about the types of emails you read and then apply that to email performance metrics and benchmarks and you’ll get a winner.
Email lists are certainly another option to get your message out there. We can purchase lists of email addresses for your target audience and design messages that will drive traffic to your site, build your position as an industry player or simply create your own email list for future marketing opportunities.
Email system technology provides advanced deliverability techniques, ISP-friendly design, insightful user-experience mapping and Federal Regulation compliance for opt-in/out.
